Our Story

Our Story 🐾

Born during the challenges of lockdown, Mad Dogs Inc. was created from a simple but powerful idea — to give pet parents a grooming brand they could truly trust.

Based in the heart of Lancashire, our journey began at home, driven by a deep love for dogs and a frustration with products that promised more than they delivered. We wanted better. So we created it.

Every Mad Dogs Inc. product — from our luxurious dog colognes to our gentle shampoos and long-lasting bedding sprays — is crafted with care, intention and love. Each formula is designed to support your dog’s comfort, health and wellbeing, while delivering that premium finish pet parents expect.

But Mad Dogs Inc. is about more than grooming.

We believe dogs aren’t just pets — they’re family. They’re our companions, our routines, our comfort and our joy. Everything we create is rooted in that bond, supporting the everyday moments that make life with dogs so special.

From first spray to final cuddle, Mad Dogs Inc. is here to help dogs feel good, smell amazing, and be cared for the way they deserve.

Premium products. Real care. Made for dogs — and the people who love them. 🖤🐶